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Smart Content Delivery (CDN)

Case Study : Odakyu Electric Railway

Our priority is providing information in a time of need.
Smart Content Delivery to support constantly reliable site operation

Odakyu Electric Railway, which was among the first in the industry to start providing online information on train service disruptions, deployed Smart Content Delivery to eliminate the problem of slow server response due to traffic congestion. This has led to a reduction of customer complaints to zero as well as a significant improvement in the efficiency of information update procedures conducted by staff.

Early introduction of train service information provision
from a user-oriented viewpoint
Odakyu site Odakyu has a railway network consisting of three lines with a total distance of 120.5 km, which respectively connect Shinjuku, Japan's largest terminal station, to Odawara, Enoshima and Tama New Town. Their trains carry 1.85 million passengers a day, including commuters and tourists. As the operator of these lines, Odakyu pursues safety, convenience and comfort through four pillars: enhanced carrying capacity, reinforced safety measures, improved services, and promotion of environmental conservation. These strategies help Odakyu to achieve the goal of delivering better transportation services.
Mr. Hiroyuki Okamoto, Manger, IT/Card Department, Corporate Strategy & Planning Division

Mr. Hiroyuki Okamoto
Manger, IT/Card Department, Corporate Strategy & Planning Division

Enhancing information provision services is yet another critical strategy for Odakyu. Its web site is highly informative, allowing customers to book "Romancecar" seats, look for fares and connecting services, view timetables, get information on tourist attractions in and around Hakone and Enoshima, and even find useful everyday information in the areas along the railway routes. One service available on this web site is "Train Service Information," which shows the current train operation status in the event of a delay due to an accident, disaster or stormy weather. This web-based service started in April 2001 ahead of many rivals in the industry. Mr. Hiroyuki Okamoto, Manger, IT/Card Department, Corporate Strategy & Planning Division, stated "Once train service is disrupted, passengers are most concerned about when the normal service will resume. It is our priority to inform passengers of the cause of disruption and estimated time for resumption as clear and fast as possible."

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