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Improved web accessibility for customers not just during service disruption but also for Romancecar reservations, combined with a stronger commitment to enhanced customer service

Odakyu implemented SCD in February 2006. Implementation was unexpectedly easy, according to Mr. Takeno. He says that, operating under the policy of releasing train service information on their web site in the event of a delay by 15 minutes or longer, they have so far experienced no degradation in server responsiveness since the deployment of SCD, even after disasters or fatal/injury accidents. "We periodically check figures, such as the volume of distribution from the cache server, which are available on the SCD portal, and have found that these figures rise when an accident occurs. However, we have received no complaints about site inaccessibility at all from our customers."

Mr. Hiroyuki Tajima Assistant Manager, Rolling Stock Operations Department

Mr. Hiroyuki Tajima, Assistant Manager, Rolling Stock Operations Department, recognizes benefits to their business operations. "Now that command center staff are free of a stressful condition in which slow server response hinders their work, they are able to spend more time enhancing and improving information provision services."

Highly popular Romancecar seats, about 40% of which are reserved on the web, are sometimes sold out as early as in the morning of the day of release for advance booking. Despite high concentration of traffic in a short timeframe, the booking page is operating smoothly, thanks to SCD. Odakyu is content with the deployment of SCD for its marketing effect, as it has enabled them to add plenty of rich content to their web pages at the time of site renewal and ensures them steady performance with no outage even during advertisement campaigns and promotional events.

Mr. Okamoto has future application scenarios for SCD: "We are considering stepping up efforts to reduce costs and strengthen Odakyu's brand power by unifying the Odakyu Group web sites that are created and operated separately. We expect that SCD could contribute to this as a common platform for group companies to ensure efficient information provision."